Capturing Passion at Work

I recently interviewed Bay Area photographer Barak Yedidia about his work. We put a video together—a quick conversation with some fantastic images from his portfolio of dancers and women. I loved making this video, because it reflects my belief that despite the common grumbles we hear among our peers, people want to tap into their passion at work.

There’s a place in your social media strategy to show your target audience that passion. Both your customers and employees can establish an emotional-connection with your brand through honest and open stories from people behind your company mission. I’ve been fortunate enough to catch glimpses of those connections in my own work with clients and their events.

It’s time to put that energy front and center, so take a moment and ask yourself—what is your passion at work? I’ll bet, together, we can capture it for others to see.